At Inquiry, we believe that the in-store environment is one of the key areas to study, and the one that can bring an immediate boost to sales levels without reducing prices or expensive above-the-line advertising. We offer a range of qualitative, quantitative, mixed mode and experimental research options.
Our in-store research offer includes:
- shopper surveys (at store entry/exit or in an aisle)
- shopper observation (behaviour, points of interest, interactions with staff, reactions to POS displays, etc.)
- accompanied shopping
- experimental (causal) designs for POS testing
- street intercepts or door-to-door surveys within the store's catchment area
We have carried out a wide range of in-store research projects regarding grocery & convenience stores, drugstores, consumer electronics, durables, press, clothing & apparel, jewellery and more.
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