A Central Location Test (CLT) is essentially a face-to-face survey method where respondents are invited, with or without prior notice, to some convenient place (ranging from a public hall to a specialised facility). This type of setup is used for studies requiring extensive stimulus material to be shown and/or tested in fairly standard conditions.
For example, a packaging test may require displaying a real-size store shelf or eye-tracking measurement; sensory tests use special lighting and hundreds of samples that need to be stored in controlled conditions, etc. Another advantage is that Central Location Tests enable us to ensure strict safety and confidentiality measures, which are unattainable in other settings.
We offer Central Location Tests in a range of research situations, including:
- concept tests
- product tests
- sensory research
- advertising/copy test
- packaging tests
We provide suitable venues across major cities in the CEE countries, recruitment services, interviewing and data entry (often to a client-provided web link) as well as complete full-service projects.
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