In-depth interviews (as well as their semi-structured cousins) are frequently used in B2B and medical research. In these areas, a face-to-face approach is recommended. However, we increasingly offer online one-on-one interviewing (using either a VoIP or instant messaging service), which has proved also to be very effective in a range of consumer projects.
Depending on your project, we'll provide recruitment of participants, moderation, transcription and reporting - as well as full service projects.
We can also help you to select the optimum setting for in-depth interviews to take place (in-office, in-home, in-store etc.) Our team of moderators are individual specialists in consumer goods, medical research, IT & telecom services and a wide range of business issues.
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