The renowned US retailer is going to enter the Polish market in 2011. Although the company did not officially confirm, Toys'R'Us is already recruiting senior staff for its Polish operations. ...

In Eastern Europe, the market for ecological and organic products has just started to grow, from a tiny base. According to various estimates, the market in Poland is currently worth c. € 100-150 m, and that is just a small fraction of overall food sales (c. € 60 billion). The main purchase driver seems to be food quality (not ecology), as consumers are looking for the ‘real’ taste which they feel is lost in the industrial food production. With their strong rural connections, most Poles know...

For a long time, all CEE countries were considered as one entity, labeled the ‘Soviet Bloc’. All were inaccessible to Western marketing, and their political system was defined by Moscow. Rare visitors from the US or Western Europe were startled to see a grey world without advertising, poorly paved roads, and crumbling infrastructure. Economies were relying, or at least tried to, on heavy industry and inefficient state-run agriculture. This perception, as are most stereotypes, is a very long-lived one. It is all too easy to see...

Global data collection is time consuming and labor intensive work. Understanding how the nuance of culturalisms can affect your data is tricky and frustrating. Communications may be great with one supplier and poor with another. Field quality procedures may exceed your expectations with one supplier but seem non-existent with another. And then there is that whole time zone issue…there is an easier way. One Planet One Call, Inc. is a global network of research agencies. The company recognizes that it is...