For consumers, their in-store experience is the last step in the decision process. However, the diversity of the retail landscape in Poland (both in terms of store format normally used and the relative strength of the retail chains) means you have to think especially carefully about this. Managing in-store effectiveness is therefore a key marketing issue.
Shopper Insights provides a multi-faceted research perspective to help retailers and suppliers compete successfully in a tough environment. Our research includes:
- shopper profiles
- assisted shopping trips
- shopper motivation & satisfaction studies
- consumer research for category management e.g., category definition and segmentation based of specific consumer needs
- exploration of the decision-making process (decision trees)
- in-store behaviour and its impact on store effectiveness
- shelf layout optimization
- real-life tests for merchandising, POS materials and in-store communication
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