Segmentation and targeting is a very important aspect of marketing. If well conducted, it can increase the efficiency and effectiveness of your communication, promotion and distribution, and ensure additional revenue and market share.
Segmentation projects answer questions of strategic significance for your company:
- target group: who are your best potential clients?
- product portfolio: which products or services should be provided?
- communication channels: how to reach the target group?
- message: what to say? how to say it?
In today's competing world it is inevitable that most companies must find their own market segments and serve them appropriately. Good market segmentation often makes it possible to acquire competitive advantage and occupy hitherto undiscovered niches.
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