Inquiry offers packaging tests using current materials or dummy packs, using a real-life shelf display or as on-line concept test . Regardless of stimulus to be tested and data collection method, our emphasis is on the most important role of the packaging, and that is to sell your product.
You spend millions of dollars on advertising. You try to beat the competition by offering more attractive promotions. You fight for each inch of the store shelf. You simply do our best to sell our products.
But let's take a look through the customer's eyes, when she is making decision about the purchase. She has several brands to choose from in any product category, and in a big hypermarket, she'll have to walk down the whole aisle. Which brand is she going to put into her basket now?
A glimpse on the shelf... this is the last moment. Our consumer reaches for the product. If she does not know it well, she'll take a look at the packaging, maybe she will check the price. The product goes to the basket and the shopper goes away. In a while, she will be unable to tell precisely why she had chosen this very shampoo, tea or pack of peanuts.
All effects of producers' and retailer's marketing actions, from TV ads to shelf arrangement, concentrate in the place of purchase. This is the last chance to tell the consumer something relevant about our product. But we have to use a comprehensible language in order to be noticed.
Fortunately, from the large number of marketing tools, there is one which is accessible to every producer, and that’s packaging. Inquiry’s research will give you a better understanding of the possible ways of using it to improve differentiation in-store and its functionality at home.
 |
