Introducing new products to the mass market is a laborious, time-consuming, expensive and risky process. Nevertheless, this risk can be managed - the sooner you start, the better. Inquiry will help you with idea generation and product concept testing.
Our methodology combines co-creation and consumer insights based on consumption patterns and usage of various products. We assume that specific consumer segments have different expectations and evaluate your product portfolio differently.
We have developed a range of qualitative methods for testing product concepts, which depend on the product category and your marketing objectives. When the real product is available, we carry out home-use tests, using a mixed qual-quant approach.
At the product launch stage, we recommend in-store research, which enables you to define the best product placement against the background of existing categories and shelf layouts.
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New flavours and fragrances are a driving force behind the food, beverage, household product, and cosmetic industries. At the same time, perception of flavours and fragrances involves complicated physical and mental processes. Moreover, f&f chemicals may affect products at extremely low concentrations. Therefore, thorough sensory testing is indispensable in New Product Development in the areas of food, beverages, personal hygiene, cleaning & laundry products etc. Different test protocols have been developed depending on project objectives. Valid and reliable test results are possible only when these protocols are strictly observed. |
