Retail chains – supermarkets, drugstores, clothing and apparel, home decoration stores etc. - make a large group of our clients. We also work for shopping mall operators.
For retailers, we offer a number research methods:
- customer profiling
- customer segmentation
- competitive analysis
- in-store research
- mystery shopping
- customer satisfaction
- store layout improvement
- new concept tests
- private label research
- trend research
Retailing means more than just stores – it's also restaurants, optical parlours, banks, car dealerships and more. All these places should be customer-friendly and helpful, so that clients would like to come back again.
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