The Rx and OTC markets are subject to strong regulations; nevertheless producers have to comply with consumer and patient needs as much as in any other industry. Rapid changes in the marketplace require up-to-date nformation.
Inquiry's research for the pharmaceutical industry provides deeper understanding of the following issues:
attitudes towards health care, therapies, biotechnology, etc.- OTC market (vitamins, painkillers, diet pills etc.)
- patient needs and satisfaction
- attitudes towards long-term therapies
- drugs and therapies: diabetes, menopause, allergies, obesity, sight problems, osteoporosis, cardiovascular problems, pains, colds etc.
We also offer research projects at the borderline between the FMCG and pharmaceutical markets, such as functional food or cosmetics distributed in pharmacies. We carry out interviews with doctors, pharmacists, nurses and other medical staff and, last not least, with patients.
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