There are many substantial differences between magazine market and that of consumer goods. Success of a magazine depends not only on consumers (readers) but also on advertisers. Therefore, we need to take into account both groups.
Inquiry offers a range of methods, which are designed to introduce new titles into the market or re-launch an existing product:
- qualitative research at an early stage of magazine design: as the result, we provide recommendations regarding final layout, positioning and communication
- quantitative test of new or dummy issue(s); this enables us to investigate the new title in detail in its competitive environment
- survey of the magazine's advertising potential
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