Fast-moving consumer goods and their consumers are the most popular subjects of market research. FMCG companies use a wide range of research methods and, quite often, they stimulate development of new research techniques. To meet your information needs, Inquiry offers the following types of research studies:
- qualitative research
- product tests
- name and pack tests
- in-store research
- price tests
- ad tests
- usage and attitude surveys (U&A)
- observational research
- on-line research
We put special emphasis on high quality data collection, advanced methodologies, reliable data and innovative approach to real-life issues. Moreover, Inquiry offers research methodologies adjusted to specific target groups, such as children, teenagers, young families, singles, mature consumers etc.
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