In financial services, such as banking and insurance, companies can do a lot to understand better customers and their needs.
Decisions concerning a new bank account, insurance or mortgage are made relatively rarely by ordinary customers - that is why financial institutions can rely on clients' loyalty. However, what is the likelihood that your clients will recommend your bank to their friends? Would your current clients use new products? What drives first decisions when a young person opens his or her first bank account?
And of course it is essential importance to understand needs of business clients. These are as diverse and plentiful as businesses themselves. How can we take advantage of business sector potential?
Inquiry offers a number of services that help banks, insurance companies and other financial institutions to build close relationships with their present and prospect clients, such as:
- customer needs and motivations
- market potential for new products
- customer segmentation
- customer satisfaction and its impact on loyalty
- brand image and brand equity
- communication tests
- product tests (e.g., conjoint analysis)
- mystery shopping
- customer experience
- on-line usability
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