We love cars. We need them every day, at work and leisure. We cannot imagine a life without a car.
But for a marketer, the car is an unbelievably complex product. Purchase decision is made after careful consideration of different options but it's only the beginning - the owner has to make other choices as well. Each car creates new marketing possibilities; the process starts as soon as it leaves the assembly line and finishes with the last drive. Our research covers
- new car sales
- additional equipment & options
- financing of the purchase
- personal liability and crash insurance
- maintenance: petrol, lubricants, service, repairs, spare parts, paint...
- products and services for drivers - from sunglasses to car wash
Throughout the car's lifespan, maintenance and other expenses go far beyond its original value. Inquiry's research will help you to understand drivers' attitudes towards these elements and understand general rule that drive their behaviour.
Our research services for the automotive industry are intended for car manufacturers, workshops, petrol stations, insurance companies, banks, etc.
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