In the business-to-business segment, market potential estimates are vital to the success of new products and service offers. Our research starts with concept and product testing; for finished products, we provide estimates of market potential and price sensitivity. The key questions we answer are:
- what size is the target universe?
- what is the profile of your potential customers (company size, industry, etc.)?
- do you need to diversify your product depending on customer type?
- what is the likely purchase volume per company?
- what price and service levels are expected?
- what is the optimal product or service configuration?
- how does your product compare to competitive offers?
Our team has solid experience in survey sampling and recruitment of decision makers, which are critical factors for good market estimates. We have served the IT & telecom industry, financial services, logistics providers, utilities etc.
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