Retailing

Retailing means more than just stores – also restaurants, optical parlors, banks, car dealership and more. All these places should be customer-friendly and helpful, so that clients would like to come back again. It is not always the case.

The point if sale is also a place to run promotions and other marketing actions. Do you know how their performance looks like? Do the staff - sometimes employed part-time, to service promotions only - properly perform their tasks? Does information about new products and service reach the clients? Or maybe some changes in store layout and decoration should be introduced?

In a hypermarket network, low sales of pet foot were noticed. Consumer research had shown that many clients owned pets, but purchased pet food elsewhere. After a thorough analysis of the problem, it appeared that product range did not contain suitable packaging sizes. Moreover, pet food section was located close to textiles, so many potential clients did not find it. A slight change allowed to increase sales levels.

A drug store network introduced photo service points. However, receiving orders was inconvenient for the check-out clerks and involved additional amount of work. As a result, they suggested that clients should go to a nearby specialist point, indicating that “higher quality service” was offered there. A suitable motivation program changed their attitude toward this unusual task.

A bank introduced new investment product for retail clients. Brochures were prepared and arranged on the stands. Nevertheless, it appeared that the brochures were written in an incomprehensible language for a typical client, and the staff in the operational room were not trained enough to answer detailed questions. Only a suitable informational campaign helped to increase interest in the new product.

Inquiry’s team will help you in analysis of strong and weak points of your retail network. For store networks, we suggest our proprietary methodology Store↑Impact. Restaurants, banks and other networks can increase sales and customer loyalty thanks to other research method designed specially for them.

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