Segmentation

Market segmentation is a very important tool in marketing. If well conducted, it can increase efficiency of communication, promotion and distribution, and provide additional revenue and market share.

Segmentation projects answer questions with strategic significance for your company:

• Target group: Who are your potential clients?
• Product portfolio: Which products or services should be provided?
• Communication channels: How to reach the target group?
• Message: What to say? How to say?

In today competing world, most companies find it inevitable to find their own market segments and send them an appropriate message. Good market segmentation often makes it possible to win competitive advantage and occupy hitherto undiscovered niches.

Inquiry offers several approaches to segmentation, according to research objectives. If segmentation involves designing new products, we suggest In↑Novation, our unique method which allows companies to minimize the risk associated with new solutions.

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