Customer satisfaction

Many companies commission customer satisfaction research - especially when they have to meet the requirements of ISO standards. Nevertheless, designing a good survey is not an easy task.

The research project has to be related to the company’s activities and its specific relations with customers, so that the satisfaction index tells how to improve customer service level and what influence it will have on client attitudes. It is not numbers that count in satisfaction research, but appropriate diagnosis.

There are companies which acquire real profit from customer satisfaction research. There are banks, telecommunication companies or travel agencies who offer a really high service levels - we all can see this as their customers.

In↑Service is a research methodology designed by Inquiry to align the project with the company’s characteristics, and, as a consequence, to obtain actionable recommendations and priorities.

Write us for more information