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Advertising: creativity, copy tests & monitoring
The following stages are essential in advertising research:
- Support for the creative team to ensure proper way of communication
- Copy tests in order to develop or choose the final version
- Monitoring of campaign results
Inquiry offers an unconventional approach to work with creative teams; our approach supports innovative ideas. At the creative stage, we recommend in-depth qualitative research, going beyond standard techniques. Although standard methods may lead to unimaginative, conventional copies, thanks to proper selection of research techniques and respondents themselves, we provide breakthrough inspirations for copywriters and designers. Our insight-mining method Spot↑Light is used exactly for that.
When your copies are almost finished and you have a handful of versions to choose from, we suggest quantitative testing method, Ad↑Effect to check how far the copies support your or your client’s marketing strategy.
Finally, if you wish to evaluate the campaign, we are able to measure its effects. The method is selected from a range of research tools in order to receive the most accurate answer for your research question.
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