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Main Page  > White Papers


Our white papers:

  • How to kill a global online study  (10/07/2009, 9K) document PDF

    Offshoring means enormous cost savings in huge global studies. However, it also leads to significant deterioration of survey quality. Here's how the situation looks at the receiving end.

  • CEE Markets Are Not Created Equal  (10/07/2008, 19K) document PDF

    Are all post communist countries alike? Or maybe they need different marketing strategies? Here's what you have to take into account.

  • Cosmetic market in Poland  (20/07/2007, 726K) document PDF

    This issue of Retail Update Poland contains a summary of our 2007 overview of cosmetic market.

  • German Media  (29/03/2007, 209K) document PDF

    Inquiry's expert, Agnieszka Górnicka has commented on Polish glossy magazine market and new projects by German publishers. (Warsaw Business Journal).

  • Focus Groups with Teenagers: You Can Do That!  (10/01/2007, 765K) document PDF

    Have you ever had your focus groups ruined by non-cooperative teenagers? If yes, our white paper is for you! This article was published by QRCA Views, Winter 2006 Edition.

  • Pricing Research Overview  (26/09/2005, 211K) document PDF

    An overview of commonly used price research techniques, discussing survey procedures,data analysis, as well as advantages and disadvantages of each method.

  • Customer Satisfation  (10/07/2005, 201K) document PDF

    In our first article we examine common fads related to customer satisfaction research. We discuss client service management issues and the link between research results and decision making.

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