Packaging

We spend millions of dollars on advertising. We are trying to beat the competition, by offering more attractive promotions. We fight for each inch of the store shelf. We do our best to sell our products.

Let's take a look with customer’s eyes, when she (or maybe he) is making decision about the purchase. Even in a small store, she has several brands to choose from in any category of products, in a big hypermarket, she'll have to walk down the whole aisle. She may recall something from commercials (but not as much as we would like her to) and may catch on a promotion. Sometimes, she may try new products. She has already tested several brands and has a certain opinion about them, she had never tried the other ones. What is she going to put into her basket?

A glimpse on the shelf... this is the last moment. Our consumer reaches for the product. If she does not know it well, he will take a look at the packaging. Maybe she will check the price. The product lands in the basket, the consumer goes away. In a while, she is not be able to tell precisely why she had chosen this very shampoo, tea or peanuts.

All effects of producers’ and retailer’s marketing actions, from TV ads to shelf arrangement, concentrate in the place of purchase. The consumer chooses between many brands and variants in 1-2 minutes for each category of products (and a part of this time is used on mindlessly pushing the trolley). This is the last chance to tell the consumer something relevant about our product. But we have to use a comprehensible language in order to be noticed.

Fortunately, among a large number of marketing tools, there exists one which is accessible every time for each producer. The packaging.

Inquiry offers a unique approach to work upon new packaging designs. Our Face↑Value research methodology enables us to create innovative names and packaging in a tight co-operation with designers. From inspiration to testing ready-made solutions.

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