New products

Introducing new products to the mass market is a laborious, time-consuming, expensive and risky process. Nevertheless, this risk may be managed - the sooner you start, the bettr. It is possible to start at the stage of product ideas, however, it requires a special approach to the R&D process. Inquiry offers you such an approach.

Our methodology is based on special kind of market segmentation which uses customer expectations towards new purchases, consumption patterns and usage of various products. We assume that individual groups of consumers show varied expectations and will evaluate your and your competitors' product portfolio differently.

As a result of our research we deliver recommendations addressed to specific segments concerning innovative products. At the stage when a product is being launched, we recommend in-store research, which enables you to define the optimal product placement on the background of existing categories and shelf layout.

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