Apparel and accessories

Mrs. Z tries to buy a new dress in a large shopping center. She has a very important event in a few days' time and she wants to look gorgeous. She has been trying to find something for a few hours. She has visited a number of stores without success. Either not her size or not her color; or virtually nothing suitable. She found just one dress but the price was too high. Finally, Mrs. Z gives upand leaves the center, angry and tired.

You call it rare case? Not at all! Most women complain how difficult is to find anything for themselves even though there is apparently plenty of clothes. Do you know who are your clients and what they need?

Mrs. X wants to buy shoes. She takes a pair from the shelf but she needs another size. Mrs. X can see two saleswomen standing in the corner, busy with gossip. When Mrs. X interrupts the conversation, she feels really bad. Both women disappear; one of them brings a box with the right size and disappears again. Mrs. X would like to try another pair of shoes but after waiting for a while, she decides to go.

It happens that service standard does not match customer requirements. How does it look in your stores?

Mr. J bought a suit lately but after a few months the trousers have worn thin. He lost the bill long some time ago and he cannot make his claim now; even if he could, he does not believe in its efficiency. He wonders if any company makes robust stuff. However, a few days later he sees an advertisement that looks really credible. Mr. J goes to the store and buys two pairs of trousers and a matching jacket. Moreover, he buys two shirts and a tie. He knows that he will not have to buy any new clothes for a couple of months. That' s a relief!

Do you know how clients make decisions about store and brand choice?

If you want to know what you can do to increase your sales, Inquiry's team will help you to find the answers related to fashion and shopping for clothing and apparel.