Telecom

Telecoms and related IT services help to shape the new marketplace. New companies enter the market, while established operators offer even more advanced services. Inquiry's research services offered for the telecom industry cover a range of issues concerning individual and business clients:

• Brand image and positioning
• Client segmentation
• Usage & Attitude study (U&A)
• Market potential for the new services
• Client satisfaction and loyalty
• Ad and promotion tests
• Tariff tests

Telecommunications market is so complicated that potential clients usually can hardly imagine how a new service will work. Some time ago we would not even suspect that that the life without a mobile phone would be impossible. Still, the need to communicate turned out to be stronger than experts' forecasts.

That's why - in the case of market research for IT and telecoms - it is worth to remember emotional aspects that easily disappear from the radar screen of those who work with advanced technologies. It's people who buy telephones, choose tariffs and develop networks for their companies. That's why Inquiry takes a look at needs and motivations driving client behavior.