Automotive industry

We love cars. We need them every day, at work and leisure. Our car lives with us: we take care of it as if it was a family member. We cannot imagine a life without the car.

For a marketer, the car is an unbelievably complex product. Purchase decision is made after careful consideration of different options but it's only the beginning - the owner has to make other choices as well. Each car creates new marketing possibilities; the process starts as soon as it leaves the assembly line and finishes with the last drive:

• new car sales
• additional equipment & options
• financing of the purchase
• personal liability and crash insurance
• maintenance: petrol, lubricants, check ups, repairs, spare parts, paint...
• products and services for drivers - from sunglasses to car wash
• second hand car sales
• ...and so on...
• ...until the car is dumped and recycled.

Throughout the car's lifespan, the maintenance and other expenses go far beyond its original value. Who will profit from it?

Therefore, a marketer in the automotive has to cope with many different issues that are closely connected to each other. Inquiry's research will help you to understand drivers' attitudes towards these elements and understand general rule that drive their behavior.

Our research services for automotive industry are intended for:

• car manufacturers
• workshop networks
• petrol stations
• insurance companies
• banks
• manufacturers of spare parts.