FMCG

Fast-moving consumer goods and their consumers are the most popular subjects of market research. FMCG companies use a wide range of research methods and, quite often, they stimulate development of new research techniques.

Inquiry offers the following types of research studies:

• Qualitative research
• Product tests
• Name and pack tests
• In-store consumer studies Store↑Effect
• Price tests
• Ad tests
• Usage and attitude surveys (U&A)
• Observational research
• Internet research

Inquiry research projects help to acquire and maintain your competitive advantage. We put special emphasis on

• High quality data collection
• Advenced methodologies
• Actionable recommendations based on reliable data
• Innovative approach to solving real-life issues

Moreover, almost every survey includes data referring to the respondent as an individual and data on his/her household. It is necessary to understand the interaction between family members as it has an enormous effect on consumer behaviour. Inquiry offers research methodologies adjusted to specific target groups, such as children, teenagers, young families, singles, mature consumers etc.

We also offer research studies designed for sales and trade marketing departments:

• Category Management (in-store research)
• Salesforce image studies
• Employee satisfaction studies for sales representatives