Financial Services

Financial services, such as banking and insurance, are an example of an industry where companies can do a lot to understand better their clients and their needs.

Decisions concerning a new bank account, insurance policy or mortgage are made relatively rarely by ordinary customers - that is why financial institutions can rely on clients' loyalty. However, what is the likelihood that your clients will recommend your bank to their friends? How likely are current clients to use new products? What drives first decisions when a young person opens his or her first bank account?

How does your communication work? Do the advertisements and leaflets inform clients about important things? Are they comprehensible for clients? Do we know where clients are going to look for information?

And of course it is essential importance to understand needs of business clients. These are as diverse and plentiful as businesses themselves. How can we take advantage of business sector potential?

According to our surveys, it is not quite uncommon that financial corporations are able to communicate and build the relationship with clients efficiently.

Inquiry offers a number of services that help banks, insurance companies and other financial institutions to form close relationships with their present and prospect clients, such as:

• assessment of customer needs and motivations that drive their behavior
• market potential for new products
• customer segmentation
• customer satisfaction and its impact on behavior
• brand image and brand equity
• ad tests
• product tests (e.g., conjoint analysis)
• mystery shopping
• customer experience: on-site observational research and interviewing at point-of-sale.