Pharmaceuticals

The Rx and OTC markets are subject to strong regulations; nevertheless producers have to comply with consumer and patient needs as much as in any other industry. Quick development requires information about market trends; Inquiry's research for the pharmaceutical industry provides deeper understanding of the following issues:

• Attitudes towards health care
• OTC market (vitamins, painkillers, diet pills etc.)
• Attitudes and knowledge concerning medicine and biotechnology
• Satisfaction of patients in private clinics
• Diet supplement & parapharmaceutical market
• Needs, behaviors and attitudes in various target groups, eg. young mothers, older people, teenagers
• Attitudes towards healthy lifestyle, hygiene and body care
• Monitoring attitudes of patients undergoing long-term therapies
• Drugs and therapies: diabetes, menopause, allergies, obesity, sight problems, osteoporosis, cardiovascular problems, pains, colds etc.

We also offer research projects at the borderline between the FMCG and pharmaceutical markets, such as functional food or cosmetics distributed in drug stores.

We carry out interviews with doctors, pharmacists, nurses and other medical staff and, last not least, with patients.

Write us to find out more