Durable goods

For durable goods, such as household appliances or audio equipment, we take into consideration both extended decision-making process and long time lapse between subsequent purchases. Moreover, conisderable product size and price may be of importance for purely operational reasons - especially in testing design and functionality. The average consumer purchases two, maybe three washing machines in a lifetime, and an iron every few years. It is hard to build brand loyalty using the same methods as in the FMCG market.

We offer research projects concerning:

• Decision-making process
• Current ownership and customer needs
• Appliance tests
• Design tests
• Target groupdefiniotion for new products .

For the durable goods market, we suggest special research methods, providing for specific requirements of this segment. They include all elements of marketing mix, from communication and brand profile to detailed product tests.